TES 24 | “I Drank The Kool Aid” Facebook Groups Part 3
photo by Kate Raynes-Goldie via flickr.com
photo by Kate Raynes-Goldie via flickr.com
TES 24 | “I Drank The Kool Aid” Facebook Groups Part 3
Part 3 of the series on how to use Facebook Groups. Leave your questions as comments on this post or leave them at our Facebook Group Page.
TES 23 | “I Drank The Kool Aid” Facebook Groups Part 2
by Ed Yourdon via Flickr.com
by Ed Yourdon via Flickr.com
TES 23 | “I Drank The Kool Aid” Facebook Groups Part 2
Part 2 of the series on how to use Facebook Groups. Leave your questions as comments on this post or leave them at our Facebook Group Page.
TES 22 | “I Drank The Kool Aid” Using Facebook Groups Part 1
pretty-punch.jpg by - luz - via flckr.com
pretty-punch.jpg by - luz - via flckr.com
“I Drank The Kool Aid” Using Facebook Groups Part 1
In this 3 part series I explore 10 reasons you should be using a Facebook Group to reach your target market.
Make sure to use the comment section of this post for your questions or ask them on TES’s Facebook Group Page.
TES 21 | Sales Funnel Video | “Where do customers come from?”
TES 21 | Sales Funnel Video
This episode is the video portion of the last episode. Here I illustrate how to draw the Sales Funnel or Sales Process for different types of businesses.
Credits:
Jason Van Orden
The Van Orden Funnel
TES 20 | “Where Do Customers Come From?” - Draw Your Sales Funnel
“Where Do Customers Come From?” - Draw Your Sales Funnel
Sales Funnel - The detailed map that shows each step of your sales process from awareness to engagement to first-time customer to referral source.
A sales funnel is simply a visual map of how someone moves through your sales process. Most of the “Sales Process” maps I’ve seen focus on only 3 areas. Prospecting – Sales Process – Follow up.
What I’m suggesting is to step back. Take a look at the entire picture. It’s more than how you find new customers. It’s about how they find you, then move through your process, buy from you, and hopefully never leave it. Voluntarily of course.
You’ll see more of “What” a sales funnel looks like in the second half of this two part series. Now we are going to focus on the “Why” you need to draw your sales funnel out. Not the “why” you need a sales funnel. Everyone has a sales funnel whether they want to admit it or not. If you’ve never put you sales funnel down on paper, chances are yours is broken or missing key parts. That won’t just cost you money, it’ll cost you Reputational Equity.
There are 3 major reasons you writing your sales funnel out is vital to your long-term success.
- Vision
- Efficiency
- Transparency
Vision - Vision has been said to be the most important part of a person’s drive toward a goal and I believe it. There’s the story of Walt Disney before the opening of Disney World.
Disney labored for years on details that needed to be perfect. Sticking strictly to the principles of artists and creativity and impregnating those values into every fiber that is what you and millions of other people around the world have experienced as Disney World. The crazy thing is he never saw it finished.
When Disney’s wife was at the opening of the park the announcer leaned to her just before she addressed the crowd that was waiting to hear what Walt would have said and the announcer uttered these words to Mrs. Disney,
“It’s a shame that Walt didn’t get to see all of this”
She turned and said, “Oh you are mistaken. Walt saw all of this long before any of us did.”
That is what vision does. It burns the finished outcome into your brain. Once you’ve seen your desired destination for your prospective clients you’ll know when you’re on the right track.
Efficiency – By physically drawing out the sales funnel your in-efficiencies will POP out at you. You will immediately know that you are off track in regards to what you designed for your sales funnel and that the end result will be a loss in revenue. VERY BAD.
Transparency - Transparency removes the “smoke and mirrors” mentality that most people have of sales. You know that smarmy guy that tricks you into hating yourself or buying his stuff. If you have a customer experience centric sales funnel your clients will be happy to flow through it and never leave.
You should feel comfortable sharing your process with your clients. [You may never ACTUALLY do this, but you should feel comfortable doing sharing it.] This sets the tone in your mind for your process. That kind of transparency WILL come through in your customers experience while in your funnel.
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